OUR COMMITMENT

Ocean first—always.

For every item sold we donate $5 CAD to help fund ocean cleanup. This is equivalent to removing ≈15 plastic bottles. This isn't a campaign, it's a commitment, built into every order. We support projects that remove plastics from coastlines and educate communities. It's why we started Shorelines.

Rooted In Canada

While our blanks garment come from carefully selected international suppliers, every piece is finished here. Designed, tested, printed, embroidered, and shipped from Canada. It's our goal to bring every step of the process closer to home.

Made To Order, Not Excess

We don't hold inventory or overproduce. Every product is made with intention and created as it's ordered, to reduce waste and avoid landfill. Slower? A little. Better? Always.

Tested To Be Loved

We design everything to work hard and wear well. That means real testing: we wear it, wash it, and tweak it all here in Canada before it ever hits our store.

Make It Right Policy

If something's off, we'll fix it. Whether it's quality or expectations, we'll make it right. No hassle, just honest gear, backed by honest people.

Full-Circle Approch

We don't believe in sending gear to landfill. Instead, damaged goods or returned items are repaired and donated to local Vancouver charities, ensuring we give every item a second life and benefit the folks that need them.

For end of life gear, we’re activity exploring ways to keep our products out of landfills. Whether it’s repurposing materials into new fabrics or turning them into insulation, we’re working to close the loop.

The Road Ahead

Today, we source our blank garments internationally, our goal is bring the entire process to home. Sourcing, sewing, and full production. We’re not there yet, but every decision we make moves us closer to our goal. Thank you for your patience as we get there.

As our plans evolve, we’ll keep you in the loop too!

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